$50M for Nonprofit Financial Sustainability: Our Mission

Helping Nonprofits Build Financial Independence Through $50M in New Revenue

Why Our Big Hairy Audacious Goal Is $50M in New Revenue—for You

I was 29 when I bought my first home—a one-bedroom condo in Richmond Hill. I had everything lined up: the budget, the down payment, my monthly cash flow. I knew I could afford it. I was proud of myself. I even had a little buffer.

Then I flew overseas to visit my parents. My dad and I don’t talk often, but we connect when we can. On that trip, we played golf together in China—and he brought up my condo purchase. That’s when he said something that totally floored me:

“I don’t have money for you.”

I hadn’t asked. I didn’t need it. But it stung. In our culture, many parents show love by helping with a down payment—or even buying the place outright. That’s what happened with my brother.

In that moment, I didn’t say much. But inside, I made a promise:

I’ll do it myself. I’ll figure it out. I’ll never depend on anyone else to rescue me.

That was the moment I understood the power of financial independence. Not just for me—but for the organizations I now work with every day.

Our BHAG: Help Raise $50 Million in New Revenue for Nonprofits and Associations

Earlier this year, our leadership team met in Calgary for our annual planning session. We stepped away from the day-to-day and asked a bold question:

What kind of impact do we want to make in the next 10 years?

Here’s where we landed:

👉 We’re on a mission to help nonprofits and associations raise $50 million in new revenue—outside of dues and donations.

This isn’t just a slogan. It’s a response to what we see every day through our work in nonprofit financial sustainability, not-for-profit accounting, and as nonprofit CFOs.

Too many strong, purpose-driven organizations are stuck:

Relying on dues that don’t scale with your audience
Chasing grants that are short-term and competitive
Facing unpredictable donation cycles

As a result, organizations are forced to react instead of plan. To pause programs. To lose good people due to budget gaps.

We want to change that—with a long-term approach to nonprofit financial sustainability that gives leaders more control.

Yes, We’re Good at the Numbers—But That’s Just the Beginning

At OTUS, we’re proud of how well we do the “baseline” work.

We show up for our clients with dependable:

Nonprofit bookkeeping
Month-end reporting
Board-ready financials
Forecasting and cash flow management
Strategic conversations with Executive Directors and boards

We’ve earned the trust of associations and nonprofits who rely on us for accurate, timely, and thoughtful financial reporting.

But here’s the thing:

That’s the foundation—not the finish line.

Our real mission is to help you get to a place of financial peace—one where nonprofit financial sustainability isn’t a struggle, it’s your standard.

Where you’re not just surviving from grant to grant… but growing revenue that fuels your mission.

That’s what the $50M BHAG is really about.

What “New Revenue” Actually Means

We’re not saying you should stop fundraising. Or abandon dues. Those are important.

But the future belongs to organizations that know how to:

Offer something valuable to new audiences
Monetize what they’re already doing in mission-aligned ways
Create long-term revenue models that bring stability and freedom

That’s what nonprofit financial sustainability looks like in action.

We’ve helped clients:

Launch paid training series for non-members
License toolkits they used to give away for free
Build a cost-sharing model for services across organizations
Pilot fee-for-service programs that evolved into major funding opportunities

This Is About More Than Money

The goal isn’t revenue for revenue’s sake.

It’s about the freedom to say yes to the things that matter most:

To send one more bassinet to a new mom in need
To help one more person recover from addiction
To support one more parent navigating a child’s substance use
To fund the advocacy report that finally puts your industry on the map
To build the leadership pipeline your field desperately needs
To host the sector-wide summit that brings change-makers together
To launch the standard-setting credential that raises the bar for your profession

That’s what not-for-profit financial management is really about—unlocking impact through nonprofit financial sustainability.

How to Start—Even If You’re Tight on Time or Budget

You don’t need a full-blown business plan to begin shifting your revenue strategy. You just need to ask the right questions:

What are we already doing that has value beyond our audience?
Are others asking for your templates, advice, or resources?
Who’s adjacent to our mission that we’re not serving yet?
Could caregivers, professionals, teachers, or entrepreneurs benefit?
Can we pilot something before building big?
Try a workshop, a digital download, a paid webinar.
Are we tracking the right numbers?
Use simple tools (even Excel!) to understand cost vs. value. And if you need support—this is what we do best.

Let’s Build This Together

We’ll be tracking progress toward this BHAG—because $50 million won’t raise itself.

We’re sharing:

Real stories from the field
Practical tools and examples
Podcast interviews and blog content every month

And we’re committed to being a trusted partner in your journey toward nonprofit financial sustainability.

Have a new revenue idea? Already launched something? Thinking about a pivot?

Let us know. Because the best ideas won’t come from one firm. They’ll come from the field. And we’re here to help bring them to life—with rock-solid not-for-profit accounting, financial insight, and a team that’s as bold as your mission.

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