In this episode of the Unfiltered Non-Profit Podcast, we chat with Cheryl Farrow, CEO of the Ontario Association of Certified Engineering Technicians and Technologists (OACETT).
Cheryl talks about how she guided the association through a big shift in how they operate, focusing on making things more open and getting members more involved. One of the things she’s most proud of is launching “fireside chats,” where OACETT members can ask questions directly. These started small with just over 100 people, but in a few months, they grew to over 800—proof that their new, open approach was really working.
Cheryl also shares how they tackled a tough financial challenge in 2022. When the stock market took a hit, it led to some unexpected losses in their investment portfolio. The association had been depending on those returns to balance the budget, so Cheryl and her team moved quickly to make adjustments. They raised membership dues by about 30%. Although they were bracing for some members to leave, the response was surprisingly positive, and they managed to balance the budget without major losses.
From handling financial bumps in the road to boosting member engagement, Cheryl’s leadership shows how associations can adapt and thrive when things change. Tune in to hear how she’s leading OACETT with openness and a clear vision.
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Click below to listen to the episode now!
iTunes: https://podcasts.apple.com/us/podcast/the-unfiltered-non-profit-leaders-share-it-all/id1749147957
Spotify: https://open.spotify.com/show/3JNb1VTvPIncILczhZCgzQ
Amazon Music: https://music.amazon.com/podcasts/247b628f-f9df-42eb-84ef-ae1471ae24e3/the-unfiltered-non-profit-leaders-share-it-all
Audible: https://www.audible.ca/podcast/The-Unfiltered-Non-Profit-Leaders-Share-It-All/B0D5JP698Z
Youtube: https://youtu.be/ZKCPFbDw9iI
Download as an MP3: https://traffic.libsyn.com/20ea8b0c-3c2a-4ee6-b92d-9d3cd6b1f1f7/Cheryl_Farrow.mp3